Did you know that SMS messages boast a 98% open rate, far surpassing email and other communication methods? In Bangladesh, businesses are increasingly adopting non-masking SMS to send direct, personalized messages to their customers. Non-masking SMS allows businesses to reach their audience using a recognizable phone number, making it perfect for building trust and increasing engagement.
As businesses look for affordable and effective SMS solutions, understanding the pricing of non-masking SMS services is key to maximizing your communication strategy. Non-masking SMS differs from masking SMS by displaying a phone number rather than a branded sender ID, giving companies a more direct line of communication with their customers.
This guide will help you navigate the non-masking SMS pricing landscape in Bangladesh, with insights into packages from leading providers like Khudebarta. By the end of this guide, you’ll have a clear understanding of the costs involved and how to choose the best option for your business.
Non-masking SMS is a direct messaging system where the recipient sees a recognizable phone number as the sender ID, rather than a custom-branded name. This method is popular in Bangladesh's banking, e-commerce, and healthcare sectors, where trust and clarity in communication are paramount.
Unlike masking SMS, where a brand name might appear as the sender, non-masking SMS ensures that messages come from a consistent, identifiable phone number. This approach reduces the likelihood of messages being flagged as spam, improving open rates and engagement. Businesses also find this approach more cost-effective, as it eliminates the added expenses involved in creating and maintaining a custom sender ID.
If you want to learn more, read our complete guide to non-masking SMS.
The cost of non-masking SMS services in Bangladesh is determined by several key factors. Understanding these variables can help businesses select the most cost-efficient and effective SMS plan.
Volume of SMS Sent: Pricing is largely driven by the number of SMS messages purchased in bulk. The larger the package, the lower the cost per SMS. For example, Khudebarta's Platinum Plan offers 54,054 SMS for 20,000 BDT, resulting in a cost of 0.31 BDT per SMS, compared to the Basic Plan with 2,500 SMS at 0.34 BDT per SMS. This structure makes bulk purchases more economical for businesses that send thousands of messages regularly.
Service Provider and Features: The features offered by an SMS provider can also impact pricing. Providers like Khudebarta include services such as real-time delivery reports, Bangla SMS support, and API integration for software and website integration. These extra features may result in slightly higher costs but provide added value for businesses that require comprehensive communication tools.
Duration of Service: Some providers offer long-term plans with lifetime validity for SMS credits, allowing businesses to purchase large volumes in advance without worrying about expiration. This flexibility can help businesses manage their budgets better.
Regulatory and Compliance Costs: In Bangladesh, all SMS services must comply with Bangladesh Telecommunication Regulatory Commission (BTRC) rules. Adhering to these regulations can impact pricing, but it ensures that businesses avoid penalties and maintain high levels of customer trust by avoiding issues like spam or fraud.
By evaluating these factors, businesses can select the right non-masking SMS service based on their communication needs and budget.
When selecting a non-masking SMS service, businesses in Bangladesh need to evaluate the available pricing plans and features to determine which option best suits their communication needs.
Khudebarta, a leading SMS bulk sms provider, offers a variety of pricing tiers that cater to businesses of different sizes. These packages allow for scalability and affordability, especially for businesses that need high-volume SMS solutions. Below is a comparison of the different plans offered by Khudebarta:
API Access: Allows easy integration with business software, enabling businesses to automate sending messages directly from their platforms. This feature is especially beneficial for e-commerce, banking, or service-based businesses where seamless communication is crucial.
Bangla SMS Support: This feature enables businesses to send SMS in the local language, making their communication more accessible and engaging for a broader audience in Bangladesh.
Unlimited Group Messaging and Contacts: Businesses can create multiple contact lists and send group messages without worrying about capacity limits, making it ideal for large customer bases or frequent marketing campaigns.
Basic Plan: Suitable for small businesses or startups that need to send minimal SMS notifications or one-time marketing campaigns.
Standard Plan: A good fit for medium-sized businesses that require frequent customer engagement, such as promotions, order updates, or service reminders.
Premium Plan: Recommended for established companies with high communication needs, this plan offers better cost-efficiency for businesses regularly sending SMS.
Platinum Plan: Ideal for large corporations or businesses managing large-scale marketing campaigns, such as retail chains, financial institutions, or multinational companies. This plan offers the lowest per-SMS cost, maximizing value.
By offering these flexible pricing options, Khudebarta helps businesses of all sizes select the most suitable package based on their communication volume and budget
Non-masking SMS offers a range of advantages that make it an ideal solution for businesses seeking direct, cost-effective, and reliable communication with their customers. Here are the key benefits of using non-masking SMS services in Bangladesh:
Non-masking SMS messages are sent from a recognizable phone number, which increases the likelihood that recipients will trust the sender and open the message. According to research, SMS messages have an open rate of 98%, far surpassing email and other forms of communication. This is particularly important for industries such as e-commerce and finance, where timely engagement with customers is crucial.
Impact: For example, an e-commerce business can use non-masking SMS to send order confirmations and delivery updates, increasing customer satisfaction and trust in the service. Similarly, banks use this service for secure OTP (One-Time Password) notifications, ensuring higher security and immediate customer action.
Non-masking SMS services tend to be more affordable than masking SMS because there are no additional costs for creating or maintaining a custom sender ID. This makes it a great choice for businesses that need to send a high volume of messages while staying within budget.
Example: A small business that uses Khudebarta’s Standard Plan at a cost of 0.33 BDT per SMS can effectively run marketing campaigns without incurring the extra expenses associated with branding sender IDs. This enables businesses to maximize their Return on Investment (ROI) by reaching a large audience at a lower cost.
With non-masking SMS, businesses can maintain consistent communication through a dedicated phone number, which builds customer trust. Personalized communication makes recipients feel more connected to the brand, especially when sending targeted promotional offers or transactional messages.
Example: A bank that uses non-masking SMS for personalized transaction alerts allows customers to recognize the sender immediately, leading to higher engagement rates and improved trust between the business and the customer.
Messages sent through non-masking SMS are less likely to be flagged as spam compared to masked messages with unfamiliar sender IDs. Because recipients are more likely to trust a message coming from a known phone number, non-masking SMS ensures that critical communications—such as marketing campaigns or service alerts—are not blocked or ignored.
Compliance and Trust: In Bangladesh, businesses need to comply with Bangladesh Telecommunication Regulatory Commission (BTRC) regulations regarding SMS services. Non-masking SMS helps businesses adhere to these regulations while maintaining a high level of trust with their customers.
Non-masking SMS can be used effectively in various industries:
E-commerce and Retail: For order confirmations, delivery updates, and promotional campaigns.
Banking and Financial Services: For secure OTPs, account updates, and transaction notifications.
Healthcare: For appointment reminders, test results, and emergency notifications.
Government and Public Services: For timely updates, public service announcements, and crisis alerts.
These industries benefit from the reliability and directness of non-masking SMS, which helps businesses maintain efficient communication with their customers while ensuring high engagement and trust.
Choosing the right non-masking SMS provider is essential to ensuring the success of your SMS campaigns. Here are the most important factors to consider when selecting a provider in Bangladesh:
In Bangladesh, all SMS providers must comply with the Bangladesh Telecommunication Regulatory Commission (BTRC) guidelines. When choosing a provider, ensure they adhere to these regulations to avoid legal complications, penalties, or service interruptions. Reputable providers like Khudebarta ensure compliance, offering peace of mind to businesses.
High delivery rates are crucial for the success of your SMS campaigns. Some providers may have unreliable networks, leading to failed message delivery. Choose a provider with a strong track record of reliable, high delivery rates. Providers like Khudebarta boast real-time delivery reports, so you can monitor the performance of your campaigns.
Different SMS providers offer varied pricing structures. Some providers may offer pay-as-you-go options, while others provide bulk pricing plans. Ensure you choose a provider that aligns with your messaging needs and budget. Look for competitive pricing without hidden fees, and focus on providers offering bulk discounts if you have high-volume needs.
Your SMS provider should offer essential features like API access, delivery reports, and support for Bangla SMS. These features help streamline your messaging process and ensure that you can easily integrate SMS functionality into your existing systems. Khudebarta, for example, offers robust API access, which is ideal for businesses with custom software solutions.
The quality of customer support is critical, especially if you're running large SMS campaigns. Choose a provider that offers responsive customer support to help with any issues related to message delivery, technical support, or regulatory compliance. Providers with 24/7 support are ideal for businesses that need real-time assistance.
Using non-masking SMS services in Bangladesh requires businesses to follow strict regulations set by the Bangladesh Telecommunication Regulatory Commission (BTRC). Understanding these regulations and complying with them is essential to running successful SMS campaigns without legal risks.
BTRC Regulations: Ensure messages follow BTRC rules on content, frequency, and opt-outs. Recipients must opt-in to receive messages.
Avoiding Spam: Use clear, non-deceptive messaging to avoid being flagged as spam.
Frequency Limits: Send no more than two marketing SMS per day to avoid overwhelming recipients.
Opt-Out: Provide an easy opt-out option like "Reply STOP" in every message.
Non-masking SMS services in Bangladesh offer a direct, cost-effective communication tool with a 98% open rate, making it ideal for industries like banking, e-commerce, and healthcare. These services, such as those offered by Khudebarta, provide flexible pricing plans for businesses of all sizes and are more affordable than masking SMS due to the absence of custom sender ID costs. Compliance with BTRC regulations is essential to avoid penalties and maintain customer trust. With versatile applications like transaction confirmations and marketing promotions, non-masking SMS is a scalable, compliant, and efficient solution for businesses.
Non-masking SMS is a service where the recipient sees a recognizable phone number as the sender ID rather than a branded name. This direct approach increases trust and is commonly used in sectors like banking and e-commerce.
Non-masking SMS displays a phone number, making it more personal and cost-effective, while masking SMS shows a custom sender ID (e.g., a company name). Masking SMS is ideal for brand recognition, but non-masking SMS typically results in higher engagement rates due to its direct nature.
Pricing depends on several factors, including the volume of messages sent, the service provider's features, and compliance costs. Bulk SMS plans, such as Khudebarta's Platinum Plan, reduce the cost per message, making it more affordable for businesses with high-volume messaging needs.
Key technical features include API access for easy integration with business platforms, delivery reports for tracking performance, and support for Bangla SMS. These features ensure smooth operations for businesses that rely on automated or large-scale messaging.
Non-masking SMS is generally more affordable than masking SMS because it avoids the costs associated with creating and maintaining a custom sender ID. For instance, Khudebarta’s Standard Plan offers a cost of 0.33 BDT per SMS, making it a cost-efficient solution for businesses with high communication needs.
