Did you know that SMS messages boast a 98% open rate, far surpassing email and other communication methods? In Bangladesh, businesses are increasingly adopting non-masking SMS to send direct, personalized messages to their customers. Non-masking SMS allows businesses to reach their audience using a recognizable phone number, making it perfect for building trust and increasing engagement.
As businesses look for affordable and effective SMS solutions, understanding the pricing of non-masking SMS services is key to maximizing your communication strategy. Non-masking SMS differs from masking SMS by displaying a phone number rather than a branded sender ID, giving companies a more direct line of communication with their customers.
This guide will help you navigate the non-masking SMS pricing landscape in Bangladesh, with insights into packages from leading providers like Khudebarta. By the end of this guide, you’ll have a clear understanding of the costs involved and how to choose the best option for your business.
Non-masking SMS is a direct messaging system where the recipient sees a recognizable phone number as the sender ID, rather than a custom-branded name. This method is popular in Bangladesh’s banking, e-commerce, and healthcare sectors, where trust and clarity in communication are paramount.
Unlike masking SMS, where a brand name might appear as the sender, non-masking SMS ensures that messages come from a consistent, identifiable phone number. This approach reduces the likelihood of messages being flagged as spam, improving open rates and engagement. Businesses also find this approach more cost-effective, as it eliminates the added expenses involved in creating and maintaining a custom sender ID.
If you want to learn more, read our complete guide to non-masking SMS.
The cost of non-masking SMS services in Bangladesh is determined by several key factors. Understanding these variables can help businesses select the most cost-efficient and effective SMS plan.
By evaluating these factors, businesses can select the right non-masking SMS service based on their communication needs and budget.
When selecting a non-masking SMS service, businesses in Bangladesh need to evaluate the available pricing plans and features to determine which option best suits their communication needs.
Khudebarta, a leading SMS bulk sms provider, offers a variety of pricing tiers that cater to businesses of different sizes. These packages allow for scalability and affordability, especially for businesses that need high-volume SMS solutions. Below is a comparison of the different plans offered by Khudebarta:
| Plan | Price (BDT) | Number of SMS | Cost per SMS (BDT) | Key Features |
| Basic Plan | 1000 | 2500 | 0.34 | API access, Bangla SMS support, Delivery reports, Unlimited group SMS |
| Standard Plan | 4000 | 10256 | 0.33 | API, Online payment, Long SMS support, Unlimited contact list |
| Premium Plan | 10000 | 26315 | 0.32 | All features from Standard Plan, Lower SMS cost |
| Platinum Plan | 20000 | 54054 | 0.31 | API, Extended reports, Bangla SMS, Best for large-scale campaigns |
By offering these flexible pricing options, Khudebarta helps businesses of all sizes select the most suitable package based on their communication volume and budget
Non-masking SMS offers a range of advantages that make it an ideal solution for businesses seeking direct, cost-effective, and reliable communication with their customers. Here are the key benefits of using non-masking SMS services in Bangladesh:
Non-masking SMS messages are sent from a recognizable phone number, which increases the likelihood that recipients will trust the sender and open the message. According to research, SMS messages have an open rate of 98%, far surpassing email and other forms of communication. This is particularly important for industries such as e-commerce and finance, where timely engagement with customers is crucial.
Non-masking SMS services tend to be more affordable than masking SMS because there are no additional costs for creating or maintaining a custom sender ID. This makes it a great choice for businesses that need to send a high volume of messages while staying within budget.
With non-masking SMS, businesses can maintain consistent communication through a dedicated phone number, which builds customer trust. Personalized communication makes recipients feel more connected to the brand, especially when sending targeted promotional offers or transactional messages.
Messages sent through non-masking SMS are less likely to be flagged as spam compared to masked messages with unfamiliar sender IDs. Because recipients are more likely to trust a message coming from a known phone number, non-masking SMS ensures that critical communications—such as marketing campaigns or service alerts—are not blocked or ignored.
Non-masking SMS can be used effectively in various industries:
These industries benefit from the reliability and directness of non-masking SMS, which helps businesses maintain efficient communication with their customers while ensuring high engagement and trust.
Choosing the right non-masking SMS provider is essential to ensuring the success of your SMS campaigns. Here are the most important factors to consider when selecting a provider in Bangladesh:
In Bangladesh, all SMS providers must comply with the Bangladesh Telecommunication Regulatory Commission (BTRC) guidelines. When choosing a provider, ensure they adhere to these regulations to avoid legal complications, penalties, or service interruptions. Reputable providers like Khudebarta ensure compliance, offering peace of mind to businesses.
High delivery rates are crucial for the success of your SMS campaigns. Some providers may have unreliable networks, leading to failed message delivery. Choose a provider with a strong track record of reliable, high delivery rates. Providers like Khudebarta boast real-time delivery reports, so you can monitor the performance of your campaigns.
Different SMS providers offer varied pricing structures. Some providers may offer pay-as-you-go options, while others provide bulk pricing plans. Ensure you choose a provider that aligns with your messaging needs and budget. Look for competitive pricing without hidden fees, and focus on providers offering bulk discounts if you have high-volume needs.
Your SMS provider should offer essential features like API access, delivery reports, and support for Bangla SMS. These features help streamline your messaging process and ensure that you can easily integrate SMS functionality into your existing systems. Khudebarta, for example, offers robust API access, which is ideal for businesses with custom software solutions.
The quality of customer support is critical, especially if you’re running large SMS campaigns. Choose a provider that offers responsive customer support to help with any issues related to message delivery, technical support, or regulatory compliance. Providers with 24/7 support are ideal for businesses that need real-time assistance.
Using non-masking SMS services in Bangladesh requires businesses to follow strict regulations set by the Bangladesh Telecommunication Regulatory Commission (BTRC). Understanding these regulations and complying with them is essential to running successful SMS campaigns without legal risks.
BTRC Regulations: Ensure messages follow BTRC rules on content, frequency, and opt-outs. Recipients must opt-in to receive messages.
Avoiding Spam: Use clear, non-deceptive messaging to avoid being flagged as spam.
Frequency Limits: Send no more than two marketing SMS per day to avoid overwhelming recipients.
Opt-Out: Provide an easy opt-out option like “Reply STOP” in every message.
Non-masking SMS services in Bangladesh offer a direct, cost-effective communication tool with a 98% open rate, making it ideal for industries like banking, e-commerce, and healthcare. These services, such as those offered by Khudebarta, provide flexible pricing plans for businesses of all sizes and are more affordable than masking SMS due to the absence of custom sender ID costs. Compliance with BTRC regulations is essential to avoid penalties and maintain customer trust. With versatile applications like transaction confirmations and marketing promotions, non-masking SMS is a scalable, compliant, and efficient solution for businesses.
Non-masking SMS is a service where the recipient sees a recognizable phone number as the sender ID rather than a branded name. This direct approach increases trust and is commonly used in sectors like banking and e-commerce.
Non-masking SMS displays a phone number, making it more personal and cost-effective, while masking SMS shows a custom sender ID (e.g., a company name). Masking SMS is ideal for brand recognition, but non-masking SMS typically results in higher engagement rates due to its direct nature.
Pricing depends on several factors, including the volume of messages sent, the service provider’s features, and compliance costs. Bulk SMS plans, such as Khudebarta’s Platinum Plan, reduce the cost per message, making it more affordable for businesses with high-volume messaging needs.
Key technical features include API access for easy integration with business platforms, delivery reports for tracking performance, and support for Bangla SMS. These features ensure smooth operations for businesses that rely on automated or large-scale messaging.
Non-masking SMS is generally more affordable than masking SMS because it avoids the costs associated with creating and maintaining a custom sender ID. For instance, Khudebarta’s Standard Plan offers a cost of 0.33 BDT per SMS, making it a cost-efficient solution for businesses with high communication needs.